Interview Questions for Shel Horowitz

Questions About Low-Cost, High-Impact Marketing
 
1. How can people market more effectively? What techniques can they use? 

2. What are some of your favorite marketing strategies? 

3. Tell us about some of your low-cost marketing successes. 

4. Is it true that you can reach 80 million people for free on the Internet? 

5. You actually suggest that business owners can get PAID to do their own marketing. How could that be? 

6. You talk in your book about marketing by becoming an expert. How can someone do this? 

7. You also talk about client-centered marketing. What do you mean by that? 

8. When you started Accurate Writing & More, how much did you originally spend on marketing? 

9. How do you market the business now? 

10. How did you learn so much about marketing by running a résumé and career service firm? 

11. Why do people need to do marketing? 

12. What's wrong with the traditional approach? 

13. How do new technologies affect marketing? 

14. Why do you say that many businesses waste money on ineffective marketing? What would be a better approach? 

15. Do businesses need to spend money on advertising? 

16. What led you to write Grassroots Marketing: Getting Noticed in a Noisy World 

17. What else have you written? 

18. How can people order your books? 

Interview Questions: Business Focus
 
1. You say that market share is irrelevant to most businesses. If that's true, why do so many companies try to stab each other in the back? 

2. How and why should businesses seek alliances with their competitors? 

3. But what if my competitors don't act that way? They'll try to take advantage! 

4. You've identified three keys to business success. What are they? 

5. We hear a lot about outstanding customer service and empowered employees?but it doesn't always hold up on a close look. How and why should companies do better with these groups? 

6. Can you give examples of well-known companies that thrive by being nice? 

7. It's easy to be honest in good times. What about in a crisis? 

8. Please explain about "biological marketing." 

9. Does cooperative, ethical marketing cost more? 

10. Tell us about this international movement you've started, to find 25,000 business leaders who'll pledge to be ethical. 

11. How did you get so many powerful endorsements--Jack Canfield, Mark Joyner, Jay Conrad Levinson, and over 70 others? 

12. How can people get your book, Principled Profit?